Reset vs. Reiterate

I could look back at all the decisions I’ve made in my business and beat myself up. For all the times, I didn’t trust my nagging gut or I settled for less than I deserved or I didn’t speak up when things were off. I could go down the rabbit hole of frustration, regret and disappointment over the boundaries I failed to uphold or the coaches that I believed had the key to my success only to realize they too were figuring it out.

One thing I’ve had the honor to witness over and over again in my years in business is a lot of success and a lot of failure. When you support entrepreneurs for nearly two decades it happens. Failure as an entrepreneur is sort of like a rite of passage. To find success, most entrepreneurs will have to fail, multiple times, myself included. Sometimes this happens very publicly and other times it is behind closed doors.

Regardless of the where or the when or the how many times you will find lessons. Some of which for us slow learners (I proudly raise my hand here) you will be repeatedly hit over the head with the same lesson before it sticks.

But it is in those moments of defeat where you have a choice. A choice to rise up and try again. To face fear, overwhelm, rejection, defeat and say, NOT TODAY.

I’ve gotten to bear witness more times than I can remember clients face this doubt and say not today. It is powerful, empowering and one of the keys to finding success in the entrepreneurial world.

From my experience, the struggle is many entrepreneurs when faced with these choices tend to hit the reset button instead of hitting the reiterate button. They end up in this near constant cycle of resetting and restarting and then wonder why they aren’t moving forward. The fear truly going after what they want.

Lessons in life, just like in business are meant to be learned and then integrated. Just like a failed launch or the wrong offer or the “something is off but I don’t know what”. Rather than start from scratch, iterate. Rather than follow a blueprint, let’s determine what’s best for each entrepreneur and each audience.

I have been supporting my clients in owning their super powers, carefully and fearlessly committing to one program and iterating. Honing, Tweaking, transforming….but sticking with the goal. It’s not easy work but it is crazy rewarding. It is part strategy, systems, marketing, mindset and MOST IMPORTANTLY action taking.

Your entire world can look radically different in a year but you have to commit to getting uncomfortable and transforming. Who’s with me?